Influence

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රු2,200.00

Explores the psychology of why people say “yes,” detailing six universal principles of influence and how to use them ethically or defend against them.

Description

This foundational text on persuasion reveals the mechanisms (like Reciprocity, Scarcity, and Authority) that drive decision-making. It is essential for anyone in sales, marketing, or communication. This product is used for teaching readers how to ethically persuade others and recognize manipulative psychological tactics in daily life.

Additional information

Theme:

Psychology, Persuasion

Author:

PhD Robert B. Cialdini

Pages:

608

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